Puglia offers a wide variety of sites and events related to local traditions, religion and faith. Sanctuaries, cathedrals, pilgrimage destinations, catholic and orthodox traditions, the new and the old sacred sites of Itria Valley, Easter week rituals, patron saint festivals, the ancient route of Via Francigena in the South, local craftsmanship, country festivals, historical commemorations, legends and mysteries.

Businesses can partake in initiatives involving this product if:

• they are located close to places of worship or pilgrimage, to the Via Francigena route, to locations where traditional events are held, to areas characterized by renowned handicraft production;
• they provide accommodation in religious buildings;
• they organize tours related to religious ceremonies, pilgrimage destinations, places of worship, local festivities and traditional events.